Privacy Policy
Last updated: January 15, 2025
At etherarilo, we understand that trust forms the foundation of every meaningful business relationship. This privacy policy explains how we collect, use, protect, and handle your personal information when you interact with our business communication services.
We believe transparency isn't just good practice—it's essential for the kind of long-term partnerships we want to build with our clients across Australia.
Information We Collect
The information we gather falls into several categories, each serving specific purposes in delivering our services and maintaining our business relationship with you.
Contact Information
Names, email addresses, phone numbers, and business addresses you provide when reaching out to us or engaging our services.
Business Details
Company information, industry sector, business size, and communication needs you share during consultations.
Technical Data
Website usage patterns, device information, and interaction data that helps us improve your experience with our digital platforms.
Communication Records
Correspondence, meeting notes, project documentation, and feedback you provide throughout our working relationship.
How We Collect Information
Most information comes directly from you through forms, emails, phone calls, or face-to-face meetings. We also gather some technical information automatically when you visit our website, though we keep this limited to what's genuinely useful for improving our services.
We don't buy data from third parties or use tracking methods beyond standard website analytics. If we ever need additional information about your business to serve you better, we'll ask directly.
How We Use Your Information
Your information serves specific, practical purposes in our business relationship. We don't believe in collecting data just because we can—everything we gather has a clear reason behind it.
- Service Delivery: Providing the business communication services you've requested and managing ongoing projects
- Communication: Responding to inquiries, scheduling meetings, and keeping you updated on project progress
- Customisation: Tailoring our services to match your specific business needs and communication goals
- Business Operations: Managing contracts, invoicing, and maintaining accurate client records
- Improvement: Understanding how our services perform and identifying ways to serve clients better
- Legal Compliance: Meeting Australian privacy laws and business record-keeping requirements
We occasionally send updates about services that might interest existing clients, but only when relevant to your business needs. You can opt out of these communications at any time.
Information Sharing and Disclosure
We keep your information private by default. Sharing only happens in specific, limited circumstances, and never for profit or marketing purposes.
When We Share Information
- Service Providers: Trusted third-party tools and services that help us deliver our work, like cloud storage or communication platforms
- Legal Requirements: When required by Australian law, court orders, or government requests
- Business Protection: To protect our rights, property, or safety, and that of our clients and employees
- With Your Consent: Any other sharing happens only with your explicit permission
We never sell client data to marketers, data brokers, or anyone else. Your business information stays confidential unless there's a specific, legitimate reason to share it—and when that happens, we share only what's necessary.
Third-Party Service Providers
The external services we use are carefully selected and held to high privacy standards. They're bound by agreements that limit how they can use your information, and we regularly review these relationships to ensure they meet our standards.
Your Privacy Rights Under Australian Law
The Privacy Act 1988 gives you specific rights regarding your personal information. We respect these rights and have procedures in place to help you exercise them.
What You Can Request
- Access: View the personal information we hold about you
- Correction: Update or fix any inaccurate information in our records
- Deletion: Remove your information when it's no longer needed for business purposes
- Restriction: Limit how we use your information in specific circumstances
- Portability: Receive your data in a format that can be transferred to another provider
How to Exercise Your Rights
Contact our privacy officer using the details at the bottom of this page. We'll respond within 30 days and work with you to address your request. Some requests may take longer if they're complex, but we'll keep you updated on progress.
If you're not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
Data Security and Protection
We take data security seriously, using multiple layers of protection to keep your information safe from unauthorized access, theft, or misuse.
Technical Safeguards
- Encrypted data transmission and storage
- Secure, regularly updated servers and software
- Multi-factor authentication for system access
- Regular security audits and vulnerability assessments
- Automated backup systems with encryption
Operational Security
Our team receives regular privacy and security training. Access to client information is limited to employees who need it for their work, and all access is logged and monitored.
While we use industry-standard security measures, no system is completely immune to risks. We continuously update our practices and respond quickly to any potential threats or incidents.
Data Retention and Deletion
We keep your information only as long as needed for business purposes or legal requirements. Different types of data have different retention periods.
Active Client Data
Maintained throughout our business relationship and for 7 years after completion for tax and legal purposes
Marketing Communications
Kept until you unsubscribe or for 2 years of inactivity, whichever comes first
Website Analytics
Anonymized after 26 months and deleted after 4 years
General Inquiries
Deleted after 12 months if no business relationship develops
When we delete information, it's removed from all our systems, including backups. Some information may remain in system logs for security purposes, but this is anonymized and can't be linked back to you.
International Data Transfers
Your information is primarily stored and processed in Australia. When we use international service providers, we ensure they provide adequate protection for your data.
Any transfers outside Australia are covered by appropriate safeguards, such as contractual protections or adequacy decisions. We only work with providers who can demonstrate strong privacy practices and legal protections.
Cloud Services
Some of our cloud services have servers in multiple locations, including the US and Europe. These services are covered by privacy frameworks that ensure Australian privacy standards are maintained regardless of where data is physically stored.
Cookies and Website Tracking
Our website uses cookies and similar technologies to improve your experience and help us understand how our site is used.
Types of Cookies We Use
- Essential Cookies: Required for basic website functionality and security
- Analytics Cookies: Help us understand website usage patterns and improve our content
- Preference Cookies: Remember your choices and settings for a better experience
We don't use cookies for targeted advertising or tracking across other websites. You can control cookie settings through your browser, though some features may not work properly if essential cookies are disabled.
Changes to This Privacy Policy
We review and update this policy regularly to reflect changes in our practices, technology, or legal requirements. Significant changes will be communicated directly to active clients via email.
For minor updates or clarifications, we'll post the revised policy on our website with a new effective date. We encourage you to review this page periodically to stay informed about how we protect your privacy.
Continued use of our services after policy changes indicates your acceptance of the updated terms. If you have concerns about any changes, please contact us to discuss them.
Privacy Questions and Contact
We're always happy to discuss privacy matters or help you exercise your rights under Australian privacy law. Our privacy officer is available to address any concerns or questions you might have.
Privacy Officer
etherarilo
2/ 334 Wagga Rd, Lavington, NSW, 2641, Australia
Phone: +61429345315
Email: contact@etherarilo.com
For complaints that we can't resolve directly, you can contact the Office of the Australian Information Commissioner at oaic.gov.au or 1300 363 992.